Innovative Lead Generation Strategies Lead Vanguard will help you expand your audience and customer base, as well as increase sales. It will require trial and error to find the right strategies for your business.
Identifying ideal customer profiles is a key step in the process. This can be done through market research, surveys and customer data analysis.
Webinars
Webinars are interactive, visually stimulating, and engaging, making them an ideal platform to generate leads. They are also highly customizable and able to be used for different purposes, from educating students studying remotely to onboarding new customers.
The first step in hosting a webinar is to select a date and time. Choose a day that is convenient for the majority of your audience, keeping in mind the number of participants and time zones. It is also important to consider the topic of the webinar and to make sure that it balances the sponsor’s messaging with the audience’s interests.
Once the date and time have been chosen, it is important to create a landing page that clearly states all the webinar details and to include a button for attendees to add the event to their calendars. This can increase the registration rate and attendance.
Another way to maximize the webinar’s impact is by recording it and promoting it as “webinar on demand.” This allows the content to be viewed long after the live event, with no time-zone limitations.
LinkedIn Ads
LinkedIn Ads are an effective lead generation strategy that can help businesses increase brand awareness, generate more leads, and grow their revenue. They are available in several formats, including standard text ads, spotlight ads, and dynamic ads. These ads are designed to promote specific products, services, jobs, and content to targeted audiences. They also feature customizable visuals and call-to-action buttons that encourage users to take action on your website.
You can also use LinkedIn Lead Gen Forms to capture leads without redirecting them to a website or third-party CRM tool. These forms are pre-filled with LinkedIn member profile data and make it easy for users to share their contact information. These forms can be attached to sponsored content or message ads, and they are a great way to increase conversion rates for conversion campaigns.
LinkedIn also provides performance metrics for each campaign, so you can see how your ads are performing. By monitoring these metrics, you can see which campaigns are delivering the best results and make adjustments accordingly. For example, if you notice that some campaigns are not generating enough leads, you can pause them and focus your resources on more successful ads.
Text Messaging
Whether your business is a restaurant, bar or service-based, offering text messaging as a method of communication is an effective way to generate leads. This unique lead generation strategy allows businesses to engage with their clients and customers in a personalized manner and boost conversion rates.
Aside from providing a convenient mode of communication for your clientele, SMS is also a cost-effective and effective tool for generating new leads. This is because most consumers read and respond to their text messages 98% of the time compared to emails at 20%.
In addition, you can use transactional texts as a form of lead follow-up. The compliance rules are a little more lenient for these types of texts because they convey information rather than an overt sales pitch. For example, a tutoring center can send an SMS message inviting prospective students to attend their upcoming test preparation courses or subject-specific tutoring sessions. They can also include a link to their website for further details.
Referral Programs
Referral programs combine word-of-mouth marketing and customer loyalty to create a sustainable stream of new leads. They offer customers a special discount, gift, or other incentive for referring a friend to your business.
This strategy can be effective for any type of business, but it’s particularly useful for businesses that need a steady flow of quality leads. For example, a gym could host a competition where participants win a free membership for themselves and their friends for each referral they make. This will attract both existing and prospective customers, and the company can easily measure how many new members it has gained through this method.
To maximize the success of your referral program, it’s important to identify your ideal customer. This will help you determine the best type of reward to offer. One-sided incentives only reward the current customer, but may not encourage referred friends to purchase. Two-sided incentives, on the other hand, encourage both parties to share and may result in more conversions. Often, companies will also use tiered rewards systems where the more referrals a customer makes, the better the reward becomes.
Podium Phones
Podium Phones is a cloud-based telephony system that provides businesses with an omnichannel customer experience. It allows customers to connect with a business through text messaging, video chat, and webchat, and gives them the option to pay for products or services directly from a text message.
The software also includes a unified inbox that collects all communications from customers, including text messages, webchat, and phone calls, into one place. The inbox helps businesses manage missed calls and voicemails, so they don’t miss out on potential sales opportunities.
The vendor’s omnichannel communication tools also allow businesses to manage their online reputation by responding to reviews and requests from consumers. They can also use the system to send out text-to-pay promotions, which help them convert more leads into paying customers.
Podium also offers local area code numbers, which are a great way to personalize communication with local customers. They are able to avoid spam filters and ensure that their message is seen by the right people. They also give customers the option to text them instead of calling them, which makes them feel more connected with the company.